Business Plan & Marketing Plan
So how does it all work? Why must we have a business and marketing plan?
Is it really THAT important to have a business plan and a marketing plan?
The simple answer is that it is vital! A business plan is your corner stone to everything that you do in the business from a management, direction and operations perspective, and yes, including marketing, BUT, the marketing plan delves into the depths of who wants your product, why they want it and HOW to put it into their “hot little hands”. By having both a business and marketing plan, you know what to work on, where you’re going and how you’re going to do it. So once you have worked out how your business operates at a macro level you will need to look at it on the micro levels. If you are a small business, imagine having to report on your business success to a “mentor group”, measuring your results against your business plan would be a great place to start.
To grow your business, a marketing plan is needed.
The right marketing plan identifies everything from who your target customers are to how your business will reach them, and how your business will retain your customers. Every business has different needs – whether it is to increase the brand awareness or repositioning it, increasing target market, nurturing new leads or maintaining existing client relationships. Each marketing plan is tailored for each business and its particular needs.
We will take the time to understand your business, identify its needs and goals, and then tailor a marketing plan that will lead it there. Our consultants recognise that your business is valuable to you and will always present options that have your business’ best interest in mind.
You will find that no two of our plans are ever the same because we know that each business is unique and we will communicate that to your target market with our tailored marketing plan.