Create Your Logo Design

 

Your company logo is essentially your brand. What message does your logo convey? Does it represent the values and ideologies of your company? Does it make you stand out from your competitors?

Your logo is like your eyes; it’s the very first thing that gives an impression to your customers regardless of what product or services you offer. You can learn a whole lot about the personality of a company, from its colours, the professionalism of the business, who is steering the ship and what you can expect the company to deliver.

There are also many subliminal messages in company logos, e.g. the arrow in the FEDEX logo and your favourite sporting team probably has a reference to the game they play and the city they represent.

First, it is of utmost importance that we understand what your company stands for, what your values are and how you wish to be portrayed. Your logo design is not merely a design but rather, it represents who your company is and what it is that it stands for. Not only does it need to be a correct representation of your company, it also needs to be eye-catching enough to capture your target audience’s attention and to be memorable. Therefore, it is also important that you understand what it is that your target audience is looking for and what it is that attracts them so that you can tailor yourself to be more attractive.

Your logo also needs to be in line with your company’s ideas and beliefs. It should similarly reflect these values into your target audience. At Marketim, we spend the time with you to work out what you stand for and makes sure you logo really says who you are and lets your work speak for itself. A good logo is a good foundation for your company to build and expand upon.