Google Adwords. Keyword bidding. Auction. CPM. PPC. What does it all mean?
PPC or Pay Per Click advertising allows advertisers to connect with customers in a highly controlled environment in which a cost per click auction based model rewards advertisers with highly targeted traffic to their website.
Google Adwords is one of the leading vendors of SEM (Search Engine Marketing). We will help you to organise ad campaigns, and to focus on bidding on certain keywords that are relevant and have a high search volume so that your ad will always be placed at the top of Google when someone searches for products or businesses similar to yours.
You can be very specific in who your ad is targeted to through the use of IP exclusions and therefore only target those who are in a specific location or region. This makes your ad more relevant as you wouldn’t want to target a sale promotion in Sydney to someone living in America.
However, the more relevant and popular a certain set of keywords are, the higher the bidding price. Each click on your ad will deduct the winning bidding price of the keyword.
Your ad need to eye-catching. Short and to-the-point.
Our consultants at Marketim work closely with you to help increase site conversions via extensive ongoing testing, creating compelling landing pages and ad copy that is in line with branding and image.
Google Adwords is a complex area and we believe in educating our clients and keeping them informed and compliant with up-to-date rules. Our Google Adwords kits help clients understand our process and to make informed decisions about their accounts.
At Marketim, the combined experience of our account management team members in tracking, bid management technology and analytics will enable you to bring your campaign to a higher performing level.