Trade service marketing has made the most significant change in marketing in the last 10-15 years, perhaps more so than any other industry. Gone are the days of marketing to your local suburban areas and in are the days of needing to a larger market just so your voice is heard. Its as important to have a larger than normal digital footprint so that your customers still find you as it is for you to still fit and feel like the local expert “around the corner”. In order to compete with the larger businesses in the market its important to be seen in the areas that larger do not see so much benefit in.
Franchise models for trade services have become almost a staple diet for smaller traders to guarantee a minimum level of business between larger projects. This doesn’t necessary mean that it’s a long term solution to make your mark on the industry though. Being found online has become crucial with the use of mobile devises as they are used much more than the tradition paper based search locators being in operation. It is much faster with an almost instant result to find exactly who you are looking for on the spot.
It can even set a customer’s device to be made a particular offer depending on how far away their mobile device is from the businesses. The qualifying of leads to be genuine and easily convertible into well established long term businesses has also become a easier element of the sales process to manage even considering the size of the database of enquiries should be considerably more. The foot plan of exactly how to make this relevant to your business is the first place we assist in this process as it’s the most important part to develop for short medium and fast results.